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PERMISSION TO BE
A 12-Week Journey to Powerfully Step into Joyful Living
You weren’t meant to hustle your way to happiness.
You’re wanting bigger business growth without missing out on watching your babies grow up.
You’re a founder that is driven but feeling uncertain and stuck,
wondering what the right next steps are.
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You’re a business owner who’s pushing forward
but feeling scattered, lost or disconnected.
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You’re a multi-passionate entrepreneur that’s craving permission
that it’s okay to follow what lights you up.
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You’re leading a business (or an organization), showing up for your team, your family, your people. Somewhere along the way, you stopped showing up for you.
It Doesn't Have to be this way.
You know there has to be a different way to do it all,
but you keep ending up right back in the same place -
head in your hands asking “HOW?”
I was able to find myself through these 8 weeks, value what’s important to ME, allowing myself to be a better mom, wife, daughter, friend in the end! I still have some work to do, but using Cait’s guidance has absolutely helped me gain so much in only 2 months!
C. P2B 2023
Permission to Be: is a 12-week group program
for high-achieving business owners and leaders who are ready to:
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Break the cycle of burnout and the endless pursuit of every achievement never feeling like enough.
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Reconnect with who they truly are (beyond the titles they wear)so they can FULLY experience all life has to offer.
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Build a spacious, joy-led life and business and stop feeling guilty for resting.
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Laugh, play, and enjoy their lives while feeling proud of the success they are building
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This is the next step Beyond the Hustle.
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The is where we craft your path forward.
I’m noticing that I am allowing myself more grace and flexibility, rather than the rigidity I’m used to. I’m allowing myself to break my “rules” and feel relaxed in that. I’m letting myself rest and take that moment of joy in. I’m removing distractions (like my phone) when I can.
A. P2B 2024
This is where you embody the vision of joy you’re holding with a community of people who are seeking the same extraordinary life.
In our 12 weeks together, you’ll:
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Reimagine success on your terms to create a clear picture with weekly themes that open your eyes to what’s possible.
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Learn new practices to implement into your daily life that support deep transformation for your mind.
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Receive tools and strategies to apply immediately in your life and business that promote connection, joy and forward momentum.
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Get live support on the weekly coaching calls that give you a space to work through hardships and get unstuck.
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Be a part of real conversations about the things that matter alongside people who value success and joy as much as you do.
You’ll also spend time exploring reflective prompts and adventure quests across four joyful themes: Nature, Creativity, Play, and Movement. These experiential elements help you reconnect with what lights you up and brings you joy so you can move out of the dark hole and into the light you’ve been seeking.
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We’ll layer in my signature tools like "What’s Your Why" and the "Sacred Pause" to help you create space for these new activities and practices—making you a more grounded, joyful, and impactful leader, partner, parent, and person.
I’d say this is my major take away… releasing the pressure to have income/business be tied to any one thing and lean into my multi-passionate-ness. I get to choose, I get to do what I love and what brings me joy, when I do that the reward both emotionally and financially will be ten fold. What I do know for certain is I am grateful for you all and honored to walk with you through all the muck, mud, sunshine and joy that we find every day.
A. P2B 2024
This is where clarity, calm, and confidence return.
Join us inside Permission To Be If You Want…
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A calendar that is full of white space and has time for things that bring you joy.
To finally feel like you have an identity outside of your business and accomplishments and feel like yourself again.
To trust your inner wisdom and make confident decisions rooted in clarity that take you to your next level of business.
More time and energy to focus on what truly matters - like fun family dinners and time with your person.
Sustainable momentum in your business without running yourself into the ground or continuous burnout.
To stop feeling like you need to keep pushing without a break to live your life.
This program forced me to come out of my dark hole, see the light in different aspects of my life and remind me that joy is so important in all that we do. If we incorporate it more often, we just show up so much happier in our business or in our daily life.
R. P2B 2024
When You Join Permission to Be, You Get:
Weekly themed modules to guide your journey.
Mindset and reflection prompts for deep clarity.
Tools + systems you can implement right away.
Weekly live calls for coaching + connection.
A private community space to be seen, supported, and celebrated.
Joy-based adventure quests across Nature, Creativity, Play, and Movement.
Access to trainings, tools + resources to help you sustain and integrate your new practices.
It’s Time to Give Yourself Permission to Be.
You don’t need to earn your rest.
You don’t have to prove your worth.
You don’t have to keep going like this.
Let’s redefine what success feels like—together.
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Permission to Be begins May 18th.
Investment $1,485
Payment plans available.
Hi, I'm Cait Finn...
... a leadership and strategy advisor who helps business owners and executives find themselves again… and lead with clarity, purpose, and joy.
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I’m a multi-passionate creator, mom, partner, business owner, and homesteader. I’ve been mentoring, coaching, and educating for over 20 years. But it’s my path as a constant caregiver that’s shaped the heart of my work.
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When I left the traditional 9-to-5 and set out to build a business and life that aligned with my values, I thought I was doing everything “right.” But I brought all my old patterns with me—the pressure to perform, the need to prove, the hustle. I was still stuck in survival mode.
Until I chose something different.
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Now, I support high-achieving leaders, visionaries, educators, and creatives who are ready to stop running on empty and start living and leading from a place of joy, clarity, and deep alignment.
Through my signature process, I guide clients to reconnect with what lights them up, build sustainable systems that support their lives, and trust themselves again.
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Because JOY IS ENOUGH.